Indian businesses are now utilizing rich communication services, as they have completely transformed customer interactions by elevating simple SMS communication to an interactive, visual, and app-like messaging experience. RCS rich communication services are going to be one of the most powerful marketing channels as brands are hopping into the year 2025—bringing along images, buttons, videos, carousels, OTP verification, and real-time analytics directly to the standard Android Messages app.
Going digital to market is a common practice in India nowadays, where brands look for modern ways to engage, convert, and build trust. RCS is that contemporary leap, and CellcommNext is the partner who is both backing the brands and making it all hassle-free with its affordable prices.
What is Rich Communication Services (RCS)?
Rich Communication Services (RCS) is basically an enhanced version of SMS that lets companies send out messages to customers that contain media and other interactive features. Unlike the usual SMS, RCS allows:
- Pictures, GIFs, and videos
- Product carousel
- CTAs (Call-to-Action) buttons
- Verified business profiles
- Read receipts and delivery tracking
- Branding with logo, brand name, and color themes
When people look for what is rich communication services are, the most straightforward explanation is:
👉 RCS converts ordinary messages into an app-like experience—without the need for the customers to download any app.
The only thing the customers need is an Android device that has Google Messages turned on.
How (RCS) Rich Communication Services Work
RCS messaging is based on Google’s messaging infrastructure, and it can operate with a mobile network or Wi-Fi.
Below is the process of the campaign creation:
- A brand operator sets up an RCS campaign through a specialized RCS business messaging platform.
- Google ascertains the authenticity of the brand and awards the brand a green verified badge.
- The notification is sent to the patrons through Google Messages.
- The customers experience dynamic texts along with visuals, audio, and forms with the help of buttons.
- The companies have real-time statistics about the delivery, read rate, button clicks, and conversions.
This makes (RCS) Rich Communication Services more transparent, trackable, and interactive than SMS.
RCS vs SMS
Feature SMS RCS
Message Type Text only Images, videos, buttons, carousels
Brand Verification No Yes
Delivery Reports Limited Full analytics
Cost Low Moderate
User Experience Basic App-like
Engagement Rate Low 3–5x higher
RCS is similar to WhatsApp, yet there is no need for WhatsApp.
The case of Indian companies needing RCS in 2025.
The significance of RCS in the digital communication field will be huge for the reasons below.
✔ More Engagement
RCS texts enjoy 40 to 60 percent more interaction than SMS.
✔ User Interaction
Customers are quicker to respond because of the presence of buttons, images, and live updates.
✔ Company Loyalty
The addition of verified profiles with names and logos boosts trust.
✔ No Software Needed
No app has to be installed, unlike WhatsApp or any other communication platform.
✔ Available All Over the Country
Awesome for promotion in both urban and rural areas.
✔ Ideal for Elections, Promotions, Notifications, and Service Updates
Very good for political campaigns, retail promotions, D2C branding, and vice versa.
Rich Communication Service Message Examples
Below are the interactive RCS message flows that the businesses use:
1. E-commerce order monitoring
- The order has been sent
- Live tracking button
- Product image
- Delivery confirmation button
2. Educational institutions
- Admission inquiry form
- Course brochure
- Apply now buttons
3. Retail and FMCG
- Festival sale banners
- Product carousels
- Add-to-cart buttons
4. Health care
- Appointment reminders
- Lab reports
- Doctor consultation links
5. Banks & Finance
- Loan offers
- EMI reminders
- Secure OTP verification
6. Political Campaigns
- Candidate introduction
- Promises & manifesto carousels
- “Vote Now” awareness messages
These rich communication service message templates are the major reason behind marketing campaigns becoming so interactive and visually appealing in the case of businesses.
Advantages of Rich Communication Services for Marketing
1. 3x–5x Higher Engagement
The engagement rate of users is the highest with visuals and buttons on the media.
2. Verified & Secure Communication
The recipient of the business is verified with the sender ID, reducing the chances of spam.
3. Powerful Branding
Trust is created with logos, brand colors, banners, and interactive features.
4. Real-Time Analytics
- Delivery
- Read
- Clicks
- Conversions
5. Personalized Campaigns
With customer data, you can provide customized offers, reminders, and alerts.
6. Higher Conversions
LED messages always beat SMS in terms of market share.
How CellcommNext Helps Businesses with RCS Messaging Services
CellcommNext is among India’s top telecommunication service providers that offer RCS-rich communication services to all types of businesses.
What CellcommNext Provides
✔ Google Verified Sender ID Setup
A green verified badge will be given to your business.
✔ Campaign Creation & Content Assistance
We create interactive RCS templates for:
- Promotions
- Alerts
- Abandoned cart recovery
- Order tracking
- Election awareness
- Customer onboarding
✔ Affordable Pricing
RCS price is based on:
- Message volume
- Region
- Media type
- Interactive elements
However, CellcommNext will provide pricing that small and medium businesses can afford.
✔ API Integration
E-commerce, CRM, ERP, and app RCS APIs can be easily integrated.
✔ Analytics Dashboard
Customers can track click-throughs, reads, user actions, and conversions.
Industries CellcommNext Supports
- E-commerce
- Education
- Healthcare
- Retail
- Banking & Finance
- Real Estate
- Automobile Showrooms
- Political Campaigns
- Local Businesses
Benefits of Using Rich Communication Services Through CellcommNext
- Faster onboarding
- Verified business profile
- No hidden charges
- 24×7 support
- Best pricing in India
- Trusted communication delivery
- High delivery & engagement results
Pricing Factors for Rich Communication Services in India
RCS pricing depends on:
- Volume of messages
- Media type (image/video)
- Number of CTA buttons
- Carousel cards
- Google verification
- API usage
CellcommNext provides affordable pricing for both large and small businesses.
What Businesses Can Do With RCS (Examples of Message Flows)
1. Shopping Cart Recovery
- Product image
- “Buy Now” button
- Discount if purchased within 2 hours
2. Appointment Confirmation
- Doctor profile card
- Confirm/Cancel buttons
3. Festival Sale Campaign
- Banner with an offer
- Product carousel
- Add-to-cart CTA
4. Political Awareness
- Candidate intro
- Location-wise voting info
- “Know Your Booth” button
5. Banking Alerts
- EMI reminders
- Secure OTP verification
- Loan approval buttons
Conclusion
Rich communication services are transforming how Indian businesses engage with customers by offering interactive, visually appealing, and highly effective communication. As brand competition grows in 2025, adopting RCS is no longer an option—it is necessary for higher conversions, better trust, and stronger digital presence.
CellcommNext helps companies of all sizes adopt RCS-rich communication services with verified sender IDs, creative message flows, API integrations, and affordable pricing.
🚀 Ready to use RCS Messaging for your business?
Visit: www.cellcommnext.com
Call: +91-9355322261,62,63,64
📘 Facebook: https://www.facebook.com/cellcommnext
📸 Instagram: https://www.instagram.com/cell_comm_next
Rich Communication Services FAQs
1. What are rich communication services?
RCS is an advanced messaging technology that replaces SMS with interactive features like images, buttons, and videos.
2. Is RCS supported by all types of mobile devices?
RCS is supported by all Android devices that are equipped with Google Messages.
3. Is RCS superior to SMS?
Definitely. It brings with it, among others, more engagement, brand authentication, and the possibility of interactive content.
4. Is an application required by companies for RCS?
Not at all. RCS messages can be received by users without an app.
5. What is the price of RCS in India?
Prices depend on the type of media and message volume; however, CellcommNext offers cost-effective plans for SMEs.
